CHITAG: Lisa Guili, General Manager at Educational Insights Talks About Acknowledging Inventors

2017-02-17 09:43

Educational Insights includes the game or toy inventor’s name, photo and bio on their packaging. They do the most comprehensive job of featuring inventors of anyone we’ve seen. We decided to find out how this decision came about, and what kind of effects it’s had for the company. Good reasons by which also German and European publishers can still learn something.

Read the full interview with the General Manager, Lisa Guili on CHITAG

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